Our specialist knowledge of the business events industry has also given us the contacts and the ability to liaise between organisers of global business events and the ministries, trade & investment bureaus, industry leaders and association heads in the markets that hope to attract them.
If you want to bring business events and trade shows to your city, then use ArciMedia to help connect you to the right people. Work with us to build an attractive proposition and we will double your efforts by building you a strong campaign in the relevant business media.
Why trade shows matter
Unlike many business events such as rotating congresses and festivals, trade shows generate regular revenue for a city, introducing fresh talent, investment and in time propelling these cities onto the world stage.
Use ArciMedia to help bring these shows to your city. The traditional approach of pitching your city as a tourism destination, even if business tourism, is not going to rouse the curiosity of the event organisers you need to attract.
We work with directors of key ministries, trade & investment bureaus, industry leaders and association heads as well as market observers from the national and international ‘pink-sheets’ and financial publications to assess which shows would have the greatest economic, social and even political impact on a potential host city.
To win the attention of organisers, you need to know which of them have the shows you are looking to attract, and tell them why your city and country matches the economic profile of their trade events.
We know the right organisers with the right event portfolios, and we can turn the wheels that lead to meaningful dialogue.
Remember, trade shows can:
- Boost a city's off-peak tourism revenues
Help raise both temporary and permanent employment
Build the tourism industry in second-tier cities
Provide increased market traction for further education
institutions through research and speaker arrangements
Helping to bring you the events you want
from the organisers we know you need
Thailand's International Media Familiarisation Trip 2017, commissioned by the Thailand Convention and Exhibtiion Bureau (TCEB), is a great example of the progressive approach to international business events that the Thai government has adopted.
The event provided a strategic overview of Thailand's economic growth and international appeal, while introducing key influencers to the destination, key business events infrastructure, markets and people, in pursuit of fresh business from international business event organisers.
And by working directly with ArciMedia, TCEB was able to ensure the message it wished to convey reached an audience extending far beyond the event's participants.
ArciMedia director Antony Reeve-Crook on the value
of a carefully orchestrated destination familiarisation trip