Trade Show Market Promotion
The United Kingdom is home to many of the world’s leading global trade show organisers. Seven of the world’s 20 top global trade show organisers are based in the UK including the two largest, with revenue totaling more than
USD 4 billion. The combined reach of these companies as facilitators of trade and investment is unparalleled, able to bring thousands of international buyers and suppliers together and helping to grow regional economies in every corner of the world through large-scale trade shows and events.
ArciMedia Ltd is an organisation that specialises in connecting these organisers with the cities and industries seeking to benefit from trade shows, raising awareness through direct matchmaking and trade forums, and supported by an English-language marketing campaign.
With an up-to-date knowledge of official national and city-based economic growth plans, and working relationships with overseas Trade Promotion Agencies, ArciMedia is also capable of connecting overseas industry to countries, cities and clusters active in the sectors they seek to grow and promote.
trade shows matter?
Unlike many business events such as rotating congresses and festivals, trade shows generate regular revenue for a city, introducing fresh talent, investment and in time propelling these cities onto the world stage.
Use ArciMedia to help bring these shows to your city. The traditional approach of pitching your city as a tourism destination, even if business tourism, is not going to rouse the curiosity of the event organisers you need to attract.
We work with directors of key ministries, trade & investment bureaus, industry leaders and association heads as well as market observers from the national and international ‘pink-sheets’ and financial publications to assess which shows would have the greatest economic, social and even political impact on a potential host city.
To win the attention of organisers, you need to know which of them have the shows you are looking to attract, and tell them why your city and country matches the economic profile of their trade events.
We know the right organisers with the right event portfolios, and we can turn the wheels that lead to meaningful dialogue.
Remember, trade shows can:
- Boost a city's off-peak tourism revenues
Help raise both temporary and permanent employment
Build the tourism industry in second-tier cities
Provide increased market traction for further education
institutions through research and speaker arrangements
Helping to bring you the events you want
from the organisers we know you need
Thailand's International Media Familiarisation Trip 2017, commissioned by the Thailand Convention and Exhibtiion Bureau (TCEB), is a great example of the progressive approach to international business events that the Thai government has adopted.
The event provided a strategic overview of Thailand's economic growth and international appeal, while introducing key influencers to the destination, key business events infrastructure, markets and people, in pursuit of fresh business from international business event organisers.
And by working directly with ArciMedia, TCEB was able to ensure the message it wished to convey reached an audience extending far beyond the event's participants.
ArciMedia director Antony Reeve-Crook on the value
of a carefully orchestrated destination familiarisation trip