Where Markets Meet
The Story of the Modern Exhibition
Antony Reeve-Crook, the former editor of publications including Exhibition World and Conference & Meetings World, has written a colourful and informative account of the global business events industry with funding and collaboration from UFI, The Global Association of the Exhibition Industry.
The book was launched at the annual UFI Congress in Milan in November 2015, and calls upon Reeve-Crook's years spent covering the global business events industry.
It was conceived to be part of a successful pitch for global event organisers hoping to convince cities and governments that they should host more international business events, and invest in the infrastructure that enables them to do so.
Now, with a new chapter introducing the industry to the uninitiated, today Where Markets Meet is relevant to any student with an international event management component to their degree or similar certification.
This book provides a window into a community that continues to signal its significance as our industries evolve and people seek to function at once remotely and together.