destination marketing campaigns
MARKETING YOUR DESTINATION IN THE POST-COVID 19 ERA
Even before the events of 2020, destinations had to work very hard to win the attention of international event producers. A buyers market built on the accessibility of cities, supplied by low-cost carriers and fuelled by the expanding reach and capability of international event suppliers.
Today destinations have to work twice as hard to secure that custom. The proposition they present to the market has to deliver something that potential investors and industry wouldn’t get elsewhere - something that enables innovation and enterprise to take root and blossom.
Arcimedia worked with the leading global trade show associations in the months that followed the outbreak.
The Arcimedia-produced UFI Coronavirus Report began as a daily update designed to build consensus as to how to prepare destinations and venues for the reopening of international business events. and contributed to the creation of the UFI publication, Re-Opening Business Events (right).
Our involvement enabled us to sit front and centre as event businesses built a framework that would reinstill confidence in business tourism, and our campaign development reflects this approach in all aspects.
NOBODY KNOWS YOUR DESTINATION LIKE YOU DO
But there's no harm in seeking the perspective of an independent adjudicator. Before we began doing this for a living, our team worked as journalist for the global Meetings, Incentives, Conferences and Exhibitions industry, producing some of the leading international magazines. We began in 2008 and were still publishing campaigns and magazines for our partners when the coronavirus hit in 2020.
Allow us to paint your destination in fresh, objective perspective, and we'll enable you to attract an audience confident in your ability to host them, fire their imaginations and introduce them to industrial opportunities that make getting on that plane a far more enticing prospect.
Build it around industrial growth and a unique regional offering and a dedication to Covid safety procedures,
and they will come.