your destinationis the future
Welcome to Arcimedia, a company dedicated to transforming your destination by bringing you trade and investment through the world’s most formative business events.
The way in which cities and regions promote themselves to potential investors has been forever changed by the events of 2020. The introduction of alternative means of doing business across borders, of changing values and the need for a more compelling case to meet en masse, has created the need for a new approach to destination promotion and the operation of business events.
However, the trend for sustainable, market-led promotion campaigns is not new.
What do people really see when they look at your city?
We live in a world in which the necessity to attend physical events is offset against the convenience and security of digital interaction. Destinations have to provide a compelling reason for potential attendees to book flights, hotels and interact in close proximity with large crowds of strangers.
Harnessing the changing face of industry, coined the 4th Industrial Revolution by founder of the World Economic Forum Prof Klaus Schwab, requires the involvement of all stakeholders, from public and private sector, to academia and civil society. The industries you seek to attract, the events you seek to host, will transform your city or country, but you must first present yourself as a destination that reflects these values.
The 4th Industrial Revolution
From Steam Power, through Mass Production, Electricity and the Internet, to Hyper Connectivity and the pursuit of Worldwide Human Wellbeing, today's emerging industries are once again completely redefining the way in which we live.
At Arcimedia we can help you to make that compelling case. No puff, no guff, just true value and a progressive approach towards framing your destination against the time-worn proposition of your competition. Whether you wish to reinvent yourself as a home to innovation and emerging enterprise, or play up lesser-known, perhaps even undiscovered aspects of your destination, we have an approach that will work for you.
To do this we draw upon 15 years of experience in the global business events industry, during which we have published award-winning magazines, directed market-defining regional reports and helped to create groundbreaking campaigns that gave our clients unprecedented global exposure.
Our goal is to tell the story that not everybody sees. To find the unique proposition that gives the prospect of staging an event in your city appeal above all else.
THE WORLD HAS CHANGED. DON'T GO BACK TO YESTERDAY.
Among the many accomplishments of the Greek mathematician Archimedes was the discovery of the laws of levers and pulleys; force multipliers that enabled us to move heavy objects using small forces.
The events you attract to your destination are the force multipliers of economic growth. Those meetings in the conference centre, or the trade show floor have repercussions that will transform the industry in your city.
So it follows that the industry event calendar you pursue shines a light on the economic growth you wish to achieve. As Stanford University professor William McDonough once said: "Design is the first signal of human intention".
Make sure your city is where it's at.
TWO SCHOOLS OF THOUGHT